WallaB, your native AI concierge
A real conversation at the point of cancellation, powered by Anthropic's Claude, that finds the true reason a subscriber is leaving and negotiates the save inside your limits.
Native AI applicationSubscription retention for Shopify
Manage everything. Lose no one.
When a subscriber taps cancel, WallaB has a real conversation — and saves the subscription inside limits you set.
The demo is a real shopper portal on our sandbox store — sign in with your own email and explore.
WallaBIllustration
Example conversation: a shopper writes “I need to cancel — the coffee is piling up faster than I can drink it.” WallaB replies “Totally fair — sounds like every two weeks is too often. Want me to skip your next box, or slow things down to every six weeks?” The shopper can choose: Skip next box, Every 6 weeks, Just cancel.
4
Save Offers
discount · pause · skip · swap
5
Shopper Languages
en · es · fr · de · pt-BR
0%
Revenue Share
flat monthly pricing, no per-save fee
$0
Free Plan
a plan, not a countdown — no trial clock
Acquisition is expensive. Retention is WallaB.AI.
Month three is when you find out.
You already paid to win this subscriber — the ad, the first-box discount, the welcome flow. None of that spend settles up until they stay.
A cancel form does not ask what changed. It processes the loss, on the worst possible day, with nobody in the room.
A cancel is rarely a verdict on the product. It is usually about this month's timing, this month's price, or one bad delivery — and none of those has to end the subscription.
Easy to cancel. Hard to leave.
How WallaB saves a cancel
WallaB.AI is an AI-powered subscription-retention app for Shopify: when a subscriber goes to cancel, WallaB — a guardrailed AI concierge — has a real conversation and offers a pause, skip, swap, or discount within the limits you set. It also recovers failed payments with smart dunning, runs a passwordless self-serve customer portal, drafts win-backs, and explains your churn in plain language.
Step 1:A shopper taps cancel
The cancel button is always visible and always works — WallaB just asks to help first.
Step 2:WallaB listens
A short conversation finds the real reason: price, product piling up, a shipping problem, or something else entirely.
Step 3:A guardrailed offer saves it
WallaB proposes a skip, pause, swap, or discount — only inside the limits you set, and every decision is audited.
A survey, or a conversation.
Across this category the cancel moment has one shape: a short list of boxes wired to a preconfigured offer. The shopper picks whichever box is closest, a rule does the rest, and what actually changed never gets said out loud.
The cancel formIllustration
Why are you cancelling?
- Costs too much
- Getting too many
- Delivery problem
- Other
Continue cancellation
The WallaB conversationAI conciergeIllustration
I'm travelling for the next two months — I need to cancel.
That sounds like timing rather than the coffee — I can pause you for two months and pick up exactly where you left off, or just skip the next box and leave everything else alone.
Pause 2 monthsSkip next boxJust cancel
Both panels are illustrations. In the real one the plain cancel path stays visible the whole way through, and WallaB says it is an AI before it says anything else.
3
of the four save levers never touch price
Retention that doesn't train customers to threaten-cancel for coupons.
A discount ladder teaches one lesson, and shoppers learn it quickly: say the word cancel, get money off. WallaB starts somewhere else — it works out what actually went wrong and fixes that, because a subscriber whose problem was timing does not want a coupon, they want next month off.
No discount
Pause
The subscription stops for a month or a few, then picks itself back up.
No discount
Skip the next box
One delivery steps out of the way; the price and cadence stay put.
No discount
Swap the product
A different item off a list you control, when the product is the problem.
Costs margin
Discount
For when price really is the reason — capped where you cap it.
The discount stays available for the shopper whose reason really is price — bounded by the ceiling you set, and written to the decision log like every other proposal.
Every subscription app bills. WallaB.AI keeps.
What it looks like on your dashboard
Save reasons, the offers WallaB made, what each one cost, and the dunning ladder recovering failed payments — read straight off the shop.
These are the product’s own components, rendered on this request against our sandbox shop’s database. Not a mockup, not a screenshot, and not one number typed in by hand.
Why subscribers cancel
Live · Hoppy Goods Co.
- Kept by WallaB
- Cancelled
- Price1 kept · 3 cancelled
- Shipping issues0 kept · 3 cancelled
- Too expensive0 kept · 3 cancelled
- Too much product1 kept · 2 cancelled
- Trying competitor0 kept · 1 cancelled
The dunning ladder
Live · retry schedule
Retry 1:1 day later
Retry 1 of 3
Retry 2:3 days later
Retry 2 of 3
Retry 3:5 days later
Retry 3 of 3
4
Retrying now
1
Recovered
6
Out of retries
What WallaB offered, and how it landed
Live · anonymised
| Reason | WallaB offered | Outcome |
|---|---|---|
| Price | No offer made | Abandoned |
| Price | No offer made | Cancelled |
| Price | 20% off | Saved |
| Price | No offer made | Abandoned |
| Shipping issues | No offer made | Abandoned |
| Too much product | Pause 2 months | Saved |
Built to keep them hopping back
Retention, end to end
The last line of defense for recurring revenue — from the first failed charge to the final save.
Guardrails you control
Max discount, allowed offers, allowed swaps, and tone — the server enforces every limit, so the model never polices itself.
Over-Deliver, automatically
Generosity belongs after the promise is kept, not dangled to stop a cancel — so anything extra stays unannounced and is never the reason someone stayed.
Smart dunning & recovery
Failed payments enter a retry ladder you configure.
Churn analytics that explain themselves
Save rate by reason and offer, explained in plain language.
Shopify-native & App-Store compliant
Shopify Checkout billing, HMAC-verified webhooks, session-token auth.
Monitored, filtered, and audited
Every conversation is screened for respectful language and kept in full.
Three-tier AI resilience — never goes down
Live Claude, a proven-reply library, and a deterministic fallback behind a circuit breaker.
Flat, transparent pricing
Five flat monthly tiers, Free through Enterprise Plus — no revenue share, no per-save fee.
A concierge in your shopper's language
English, Spanish, French, German, and Brazilian Portuguese, end to end.
Your brand, front and center
Portal, emails, and concierge lead with your brand — the AI disclosure never hides.
No dark patterns, by design
The plain “just cancel” path stays one tap away, the whole time.
The AI that saves subscriptions
Will it go off-script and give away my margin?
It cannot. The limits are not in the prompt.
The model proposes a structured action. The server checks that action against your settings before anything is applied, and refuses it if it does not fit. An AI that could talk its way past your discount cap would be a billing risk, not a feature.
Concierge guardrails
Live from Hoppy Goods Co. (sandbox) · display only
- Max discount
20%
Hard ceiling. A larger offer is refused, not trimmed.
A hard ceiling in percent. WallaB may offer less, never more.
- Allowed offers
- Discount — enabled
- Pause — enabled
- Swap — not enabled
- Skip next — enabled
3 of 4 enabled
Discount, pause, skip, swap — enable only the ones you want.
- Allowed swaps
Any active product
No allow-list set on this shop.
The exact products WallaB may move a subscriber onto.
- Tone
Warm, friendly, and personal — like a helpful friend who knows the products well.
Screened by the moderation filter before it sends.
How WallaB sounds, in your words, screened before it sends.
The concierge is on for this shop. Every proposal is checked against these values on the server before anything is applied — the model is never asked to respect them.
Every proposal, acceptance, and refusal is written to the AI decision log with its reasoning.
The safest place for your subscribers
Six commitments, enforced in code
Billing via Shopify Checkout
Subscriptions charge through Shopify's vaulted payment methods — never an external checkout.
GDPR webhooks, honored
Data request, customer redact, and shop redact are first-class endpoints, not afterthoughts.
No card data, ever
WallaB.AI never sees, stores, or logs payment card details. That stays with Shopify.
AI that says it's AI
Shoppers are always told they're talking to an AI concierge — on every plan, in every branding mode.
Guardrails the AI can't cross
The server enforces the limits you set on every offer. The model proposes; it never polices itself.
Every decision audited
Full transcripts and the reasoning behind each offer, kept and reviewable anytime.
Your complete subscriber book downloads as a CSV from your own dashboard, in the same columns our importer reads — so it can go anywhere, including straight back in here.
How the no-lock-in commitment worksRead how we keep merchants and shoppers safe
0% of your revenue. $0 per save.
Five flat monthly tiers, Free through Enterprise Plus. When WallaB keeps a subscriber, that growth is yours — the price does not move.
One number a month. Multiply it by twelve for the year. That is the whole calculation.
Some platforms in this category price retention as a percentage of your subscription revenue, so their line grows with the book they are keeping for you.
Retention that customers thank you for.
Try it before you trust it.
Open the sandbox portal, tell WallaB you want to cancel, and watch what it does. No install, no store connection, no sales call.