What is a selling plan?

A selling plan is Shopify's term for the definition of how a product is sold on a recurring basis: a delivery and billing cadence plus any subscription discount, attached to the product variants it applies to. It is the offer a shopper sees on the product page — "every month, save 10%" — not any one customer's subscription.

#Selling plan vs. subscription contract

The selling plan is the template; a subscription contract is one customer's live instance of it. Editing a plan changes what new shoppers can buy; it does not silently rewrite existing contracts.

#How WallaB.AI works with selling plans

• The plan wizard builds them: a cadence, a discount, and optional advanced pricing, with a live storefront preview.
• A plan can offer several frequencies, and shoppers on a multi-frequency plan can change their own cadence from the portal.
• The storefront plan picker is a theme block that renders the plan's options next to a one-time purchase option, with prices pulled from Shopify so the price shown is the price charged.
• Reinstalling keeps your plans. Selling plans WallaB.AI created stay on the storefront and are adopted back on reconnect, with their subscribers re-linked. Purchase options created by another app, or by hand in Shopify, are never touched.

Advanced pricing composes on top of the plan discount — cycle-indexed intro tiers and quantity tiers — covered in What is subscribe and save? and set up in Plans & pricing wizard.